Jan 5, 2019
This conversation is between Naganand Doraswamy, Managing Director & Founder of Ideaspring Capital and Shoaib Ahmed, founder of Catalystor, an enterprise with the intent to make technology effective for businesses.
Having founded multiple successful startups, Shoaib was most recently the President of Tally Solutions, the leading Indian Financial ERP system with over 1 million clients and a worldwide presence in 100 countries.
In this episode, they discuss founder-led sales & how
founders should approach sales initially, if selling to small,
medium & large enterprises need different approaches initially,
how founders should build their sales organization, how inbound
queries tell you it’s the right time to expand, hockey stick
growth, and a whole lot more.
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